Ellsworth/Fabricating Authenticiy, 5. Because YOU'RE an Early Adopter (and I'M NOT): Commodity Fetishism and Identification

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How to Cite: Cotter, Christopher R.. Because YOU'RE an Early Adopter (and I'M NOT): Commodity Fetishism and Identification. Fabricating Authenticity. Equinox eBooks Publishing, United Kingdom. p. 39-44 Dec 2024. ISBN 9781800501454.

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In this chapter, Cotter reflects on how various elements of boundaries, branding, and consumerism are linked to, establish, and complicate constructions of the “true” and “authentic” self. Touching on commodity fetishism and processes of reification, Cotter critiques the fallacy of consumer choice and his own positionality in the consumer marketplace as an early adopter.

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  • type
    Image
  • created on
  • file format
    jpg
  • file size
    158 KB
  • container title
    Fabricating Authenticity
  • creator
    Christopher R. Cotter
  • isbn
    9781800501461 (eBook)
  • publisher
    Equinox Publishing Ltd., 2024
  • publisher place
    Sheffield, United Kingdom
  • rights holder
    Equinox Publishing Ltd.
  • series title
    Working with Culture on the Edge
  • doi
    https://doi.org/10.1558/isbn.9781800501461