Niehart/Beer Terroir, 7. Local Flair

This chapter discusses the local variations and importance of local brewing—­ local in the sense of hyperlocal breweries. Although breweries across the Rocky Mountain West contributed to a collective terroir, they did so as individuals seeking to compete against breweries down the street, those a city over, larger ones in their state, and over time against beer factories in the Midwest. Local also in the sense of taking, adopting, or co-­ opting ingredients from the Rocky Mountain West. Brewers found themselves in a new environment but transplanted ideas and definitions of beer that were quite fluid.