Walzer/The Handbook on Music Business and Creative Industries in Education, 3. Embedding Effectual Entrepreneurship across the Music Business Curriculum

Jeremy Peters writes on efforts to integrate entrepreneurship across various undergraduate music business courses to improve job readiness for soon-to-be graduates. Analysing survey data from the Strategic National Arts Alumni Project (SNAAP), Peters discusses effectuation theory and addresses five hybrid skill sets, including financial and business, entrepreneurship, creative thinking, and problem solving, networking, and project management. Peters argues that repetition helps build confidence in these areas and concludes with ways to incorporate experiential learning through internships and relevant coursework.