Walzer/The Handbook on Music Business and Creative Industries in Education, 4. Thinking Out Loud: The 5Rs of Musicians’ Project and Career Decision-Making

Drawing on his survey of 500 UK-based musicians, Mathew Flynn uses grounded theory and research in behavioural economics to propose the 5R Model of Decision-Making: Role, Repertoire, Representation, Reputation, and Remuneration. With little extant scholarship on decision-making for musicians and designed with practitioners and educators in mind, Flynn’s 5R Model allows musicians to apply a visual toolkit of decision-making concepts in smaller, collaborative environments and when working independently. The result is a more comprehensive and visual understanding of how best to navigate an unpredictable music industry in the future.