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Religious Impulse in U2's Mediated Brand
The Rosary and the Microphone explores U2 as a politically engaged band that manifests a particular brand of Christianity through the band’s mediation in a global context and for a global audience.
Through the primarily semiotic study of U2’s various mediations, this book maps the band’s strategies for negotiating its place in the world as a global band — and a mediated brand — and as a proponent of a kind of cosmopolitanism, or global care. U2’s brand is heavily informed by Bono’s own personal religious formation. This religious viewpoint is expressed in a global concern — a Christian cosmopolitanism — that looks outward and urges others to do the same.
ISBN-13 (Hardback) 9781781795545
Price (Hardback) £75.00 / $100.00
ISBN-13 (Paperback) 9781781795552
Price (Paperback) £24.95 / $32.00
ISBN (eBook) 9781781795569
Price (eBook) Individual £24.95 / $32.00
Institutional £75.00 / $100.00
Publication 23/10/2019
Pages 230
Size 234 x 156mm
Readership students, scholars, general readers
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